Our Brand

Benetton Group is focused on the future. Its story is built on innovation and seeing where others fail to see. The Group has always been at the cutting edge: with color, with its revolutionary approach to point of sale, with a universal form of communication, which created both a phenomenon and cultural debate. Benetton was global before globalisation, but in its own way. From the start, Benetton saw fashion as a global village where young people of every race live. It travels at the world’s speed, overcoming geographical, political and ideological boundaries.

The United Colors of Benetton clothing collections for women, men and children offer a style universally recognized as Italian style of the brand. The brand’s product range is broad: aside from apparel its offering also spans from elegant accessories to fragrances.