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FABALLEY:

FabAlley is a bold, inclusive and fashion-forward Western wear brand aimed at arming women with fashion that is an extension of themselves. It was started in 2012 by Tanvi Malik and Shivani Poddar as an online fashion store for taste-makers and trend-breakers. FabAlley covers everything from the glitziest party dresses, relaxed vacation wear, trendy casual wear to statement accessories. Every piece is an amalgamation of what the customer wants peppered with global influences such as the runways, street style, pop culture and social media � all merging together to create a fast fashion brand that delivers inimitable style for millennials.