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ALLEN SOLLY:

A quintessential British Brand, Allen Solly was launched in India in 1993 by Madura Fashion & Lifestyle, a division of Aditya Birla Fashion & Retail Limited. The premium clothing offers a plethora of modern fashion apparel and accessories for men, women and kids. Today, it is one of India's most popular and easily recognized brands in the branded premium apparel segment as a vibrant and preppy workwear brand. Allen Solly's recall with Friday dressing is clearly the strongest. A pioneer for Western wear for women in India, Allen Solly offers a versatile collection, ranging from business casuals to denims to fusion. Allen Solly Women extended "Own Your Shape" to denims enabling women of every body type to find their comfortable pair. Allen Solly Juniors helps kids have fun with colors and prints for every lifestyle occasion. In 2021, Allen Solly launched "Tribe", targeting young adults, curated to allow young consumers to express individuality and chic fashion. The "Tuxedo Wedding" Campaign announced Allen Solly's foray into occasion wear. You can reach out to the brand at: customerservice@abfrl.adityabirla.com.