Founded in Bangalore, India, the unique fashion clothing and accessories brand IDK emerged as a women’s western wear & kids wear brand in late 2013 and is now rapidly multiplying to trade globally. While, IDK-Woman accentuates the feminine signature using simplicity and clean silhouettes, IDK-Kids implements tidy/neat/fun yet classy styles for kids in peppy colours & prints. The collections are inspired from global trends in haute couture runway shows to a self-made high street hip style! IDK is the product of a creative team filled with passion & enthusiasm, that draws inspiration from its customers of all ages and geographies. Constantly striving to compliment the natural grace of the human form, we believe that elegance is ageless.