Go beyond the predictable by clubbing this digital watch from Fjord with a classy shirt and a pair of jeans while heading for any casual outing.

FJORD:

The inspiration behind our collections is the impressive and majestic Nordic fjords itself. All our designs marry the core principles of practicality and aesthetics to produce pieces that echo the natural simplicity and beauty of the Nordic landscape. Scandinavian design has an overriding theme of pragmatic simplicity, typically characteristic of Scandinavian design, which is resolutely elegant but also sympathetic to an intelligent and contemporary use of materials. Using these themes to create our unique timepieces and jewellery, we bring you Fjord, the stunning collection of watches for both men and women, and the breathtaking array of women’s jewellery. Every Fjord timepiece is absolutely dedicated to function, yet still beautifully evocative of Nordic scenery and general Scandinavian design ethos of simplicity. The organic curves, clean slate dials, some punctuated with the glint of a gem, and sleek straps all come together perfectly to offer a watch that today’s discerning individual will demand as understated luxury. The sharp focus on aesthetics has not left the Fjord collection without the necessary attention to precision timekeeping. Each and every Fjord watch is built using Japanese Quartz movement which offers unparalleled accuracy and precision in movement, creating a watch that is a stunningly reliable timepiece.