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  • The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World
CROSSWORD

The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World

  • MRP Rs 599
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    • Product Description

      Scott Hartley first heard the terms 'fuzzy' and 'techie' while studying political science at Stanford University. If you had majored in the humanities or social sciences, you were a fuzzy. If you had majored in the computer sciences, you were a techie. This informal division quietly found its way into a default assumption that has misled the business world for decades-that it's the techies who drive innovation. But in this brilliantly contrarian book, Hartley reveals the counter-intuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. He looks inside some of the world's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such associations are at the centre of innovation in business, education and government, and why liberal arts are still relevant in our techie world. This is a revelatory and original book, of particular importance in India where students are unduly pressurized to gain admission into institutes of technology in the hope that they will be at the forefront of change and innovation in the VUCA world.

      Product code: 204642569_9999
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    • Author Scott Hartley
      Publisher India Portfolio (15 May 2018)
      Language English
      Number of Pages 320
      Binding Hardcover
    • DISCLAIMER: Colors of the product might appear slightly different on digital devices.

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    • Easy Exchange

      If you are not completely satisfied with your purchase, you can exchange most items to us within 14 days of delivery. We offer free and easy exchange through courier pickup, or you can exchange most items bought online at any of our stores across India.

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