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CROSSWORD

The Four: The Hidden DNA of Amazon Apple Facebook and Google

  • MRP Rs 499

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  • Product Description

    For all that?s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they?re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world?s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Product code: 204932456_9999
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  • Author Scott Galloway
    Publisher Corgi
    Language English
    Number of Pages 336
    Binding Paperback
  • DISCLAIMER: Colors of the product might appear slightly different on digital devices.

Scott Galloway is a professor at New York University?s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World?s 50 Best Busi­ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers,' has generated tens of millions of views. This is his first book.

CROSSWORD:

Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Toys – Stationery – Magazines, Gifting and Hardware & Accessories.

  • Easy Returns

    14

    If you are not completely satisfied with your purchase, you can return most items to us within 14 days of delivery to get a 100% refund. We offer free and easy returns through courier pickup, or you can exchange most items bought online at any of our stores across India.

    For More details read our Return Policy

  • Easy Exchange

    If you are not completely satisfied with your purchase, you can exchange most items to us within 14 days of delivery. We offer free and easy exchange through courier pickup, or you can exchange most items bought online at any of our stores across India.

    For More details read our Exchange Policy

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