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  • The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
CROSSWORD

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

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    • Product Description

      This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional&rsquo,s manual for creating that specific type of mindset and building the necessary skills to meet today&rsquo,s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book is a cornerstone for PR students and novices looking to break into the industry, and for junior and mid-level PR practitioners interested in learning new skills, which they can use to gain a creative edge on their competition.

      Product code: 204932052_9999
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    • Author Sandra Stahl
      Publisher Sage Publications Pvt. Ltd- 1 edition
      Language English
      Number of Pages 192
      Binding Paperback
    • DISCLAIMER: Colors of the product might appear slightly different on digital devices.

    Sandra is a recognized thought leader in public relations strategy and audience connectivity. She has authored articles for AdAge, PRWeek, PM360, Pharmaceutical Executive, Fox News outlets, WomenEntrepreneur and the Journal of the American Dental Association, among others. In her agency and corporate positions, and as co-founder of jacobstahl since 2003, Sandra has shaped communications AN INTRODUCTION TO SANDRA STAHL strategies and campaigns for companies of all sizes, from leading multinationals to start-ups, as well as non-profit organizations and academic institutions. Sandra is considered especially valuable to her clients and colleagues for the creativity and stakeholder insights she brings to communications solutions and her ability to distil the complex into the manageable. She has extensive experience in brand, corporate and internal communications with a distinctive strength in developing narratives that contribute to relationships that matter. Sandra is on faculty at the Brand & Integrated Communications graduate program at the City College of New York. She lives in New York and is married with three children.

    CROSSWORD:

    Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Toys – Stationery – Magazines, Gifting and Hardware & Accessories.

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    • Easy Exchange

      If you are not completely satisfied with your purchase, you can exchange most items to us within 14 days of delivery. We offer free and easy exchange through courier pickup, or you can exchange most items bought online at any of our stores across India.

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