Choose from more than 1 lakh + Styles and Exclusive brands

Shop By

Category

No Alerts Available

Complete Your Profile

Enter below details to proceed
+91

Mobile Number

missing mobile number

To complete the registration please enter your mobile number.

+91
Continue

missing mobile number

To complete the registration please enter your mobile number.

+91
Continue

missing mobile number

To complete the registration please enter your mobile number.

+91
Continue

Click image to zoom in

CROSSWORD

Predictably Irrational: The Hidden Forces that Shape Our Decisions

  • MRP Rs 399
  • First Citizens earn points on every purchase. (Link or enroll here)

  • Offers
    Flat 20% off on 2 or more Books

    Select Colour

    No Colour
    Select Size

    Only 1 left in stock

    100% Authentic
    Products
    free
    shipping*
    Free Delivery On Orders Of  Rs 900 & above
    Delivery & Express Store Pick Up Enter your Pincode to check the delivery time and free pick up options

    Invalid Pincode

    Delivery
    • Product Description

      'Predictably Irrational: The Hidden Forces that Shape Our Decisions' is a book on human behavior which tries to understand why we humans tend to make certain decisions and behave in certain ways. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making. The intriguing language of this book along with the powerful narration makes this book a must have. This book has been written by Dan Ariely and was published by HarperCollins publications in 2010. The things we do, buy or experience are all based on the decisions we make. To lead a happy and prosperous life, one must make right decisions, which only happens after one gathers the understanding of how these decisions are made. This book tries to answer this basic question. The author uses various real life examples that enable the readers to understand that most of our decisions in life tend to be irrational. It consists of 15 well detailed chapters which speak about points like the truth about relativity and the attraction for words like 'zero' and 'free'. The author further states that these 2 words tend to influence our thinking which ultimately affects our decision making rationality. About the author Dan Ariely is an author, teacher and speaker whose TEDx talks have garnered more than 7.8 million views. He focuses on the subject of human behavior. He has completed dual Ph.D., one in cognitive psychology in the year 1996 from the University of North Carolina which is located at the Chapel Hill and a second doctorate in the subject of business administration from the Duke University. He is currently working as a Professor of Psychology and Behavioral Economics at the Duke University and has co-founded the BEworks venture. His other books include The Honest Truth about Dishonesty and The Upside of Irrationality. The book, 'Predictably Irrational: The Hidden Forces that Shape Our Decisions' successfully dissects our decision making process and the science behind it. This book is easily available online for convenient shopping. You can bag this product exclusively from Amazon.in today by following a few easy steps.

      Product code: 204642101_9999
      Need help? Contact us

    • Author Dan Ariely
      Publisher Harpercollins (18 February 2010)
      Language English
      Number of Pages 304
      Dimensions 29 x 20 x 3 cm
      Binding Paperback
    • DISCLAIMER: Colors of the product might appear slightly different on digital devices.

    .

    CROSSWORD:

    Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Toys – Stationery – Magazines, Gifting and Hardware & Accessories.

    • Easy Returns

      14

      If you are not completely satisfied with your purchase, you can return most items to us within 14 days of delivery to get a 100% refund. We offer free and easy returns through courier pickup, or you can exchange most items bought online at any of our stores across India.

      For More details read our Return Policy

    • Easy Exchange

      If you are not completely satisfied with your purchase, you can exchange most items to us within 14 days of delivery. We offer free and easy exchange through courier pickup, or you can exchange most items bought online at any of our stores across India.

      For More details read our Exchange Policy

      *T & C Apply

    REVIEWS & RATINGS

    0 / 5

    Overall Rating : 0

    Do you recommend this product? yes YES no NO

    RATE THIS PRODUCT

    We use cookies to give you the best experience and analyze the site use. By continuing your browsing, you accept their use.

    Find out more about cookies in Privacy Policy