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CROSSWORD
Bollywood Boom: India?s Rising Soft Power
  • MRP Rs 399     Includes all taxes

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  • Product Description

    Bollywood is bold, beautiful and happening. And it's happening now. The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three Khans as by the international stars Irrfan, Priyanka and Deepika. In Bollywood Boom, National Award'winner Roopa Swaminathan opens a window to the spectacular success of Bollywood in the twenty-first century and its direct contribution to India's rising soft power and influence. Using extensive research, a compelling argument and fun anecdotes, Roopa shows how Bollywood not only brings to the country real income through trade and tourism, but also enhances its global standing.

    Product code: 204617687_UNMAPPED
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  • Author Roopa Swaminathan
    Publisher Penguin Random House India (17 April 2017)
    Language English
    Number of Pages 272
    Dimensions 13.8 x 2.3 x 22.2 cm
    Binding Paperback
  • DISCLAIMER: Colors of the product might appear slightly different on digital devices.

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Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Toys – Stationery – Magazines, Gifting and Hardware & Accessories. You can reach out to Brand at: 022-66272140 or estore@crossword.in.

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