What it is: A soft shimmer eye shadow that softly illuminates lids. Light shades can double as highlighters under the brow bone. Who It's For: Anyone who wants a shimmery shadow that's subtle enough for daytime wear yet versatile enough for dramatic evening looks. Why It's Different: The blendable, silky powder formula delivers a soft wash of shimmering, translucent color.

BOBBI BROWN:

Bobbi Brown Cosmetics is a global prestige brand founded in 1991 by makeup artist-turned-entrepreneur Bobbi Brown, who started the brand with just 10 flattering neutral nude lipstick shades and later, debuted a range of foundation makeup for different skin tones. The brand adopted a makeup style with moderate and natural tones, which was a stark contrast to the bright colors commonly used in the early 90s. The luxury makeup brand offers universally flattering products created with uncompromising quality and an intuitive sense of what every woman wants: to look and feel like herself, only prettier and more confident. Bobbi Brown Skin Foundation, Vitamin C Enriched Face Base and Rouge Pots are just some of the cult classics from the brand.